Why Custom Floor Mats are Good for Your Floors
Do you want a cost-effective, practical way to welcome customers to your business? Are you interested in advertising your products and services while doing this?
Ever thought of using the space where your customers walk to do this?
You can, by displaying your logo and company colors on custom floor mats.
What Are Custom Floor Mats?
Custom floor mats are conventional welcome mats used as an advertising platform. They are durable, commercial-grade mats designed to cater to high traffic areas.
They have become an ideal way to showcase a company’s brand. They are the first thing a customer sees upon entering a business.
Think Beyond the Welcome with a Custom Floor Mat
The great thing about customized rugs is that their use is not limited to a welcome mat or an entryway rug.
Customized mats can be manufactured for any space, in any shape or size. Place them at strategic locations throughout your business including conference rooms, staircases, or waiting areas. This ensures your customers know what business or services you offer.
The sky is the limit, as their design is not only limited to a company logo. Display your company colors, mission, vision, or values. It’s also a great way to advertise promotions or reinforce service offerings.
Many custom logo mat manufacturers offer a variety of alternatives including stair runners, area rugs, and shaped area rugs as well as indoor and outdoor options.
A Rug for Every Business
There’s a rug for you, no matter what your business. Every business can benefit from additional advertising and custom floor mats can be placed in almost any company.
Customize them to suit any type of business, and to fit any location or area. They can be used at churches, universities, hospitals, schools, real estate businesses, or even the military.
Companies can also use them for special occasions including milestone anniversaries, significant holidays, or seasonal promotions.
Make Your Brand Stand Out
No matter the design of your custom floor mat or where you choose to place them, one thing is certain – they are a great way to showcase your brand.
Branding plays a key role in every company’s marketing strategy. Your branding should be memorable and leave a lasting impression on your customers.
It is important because your brand is a crucial part of your company’s story. It is how customers recognize you – your logo and the colors associated with your brand.
A good brand delivers the company’s message clearly. Your brand becomes synonymous with particular values, products, and services, that will increase customer loyalty and trust over time.
It represents you and your company’s promise to customers. This helps define the type of company you are and distinguishes you from your competitors.
People are more likely to do business with a company they know and trust. They eventually become emotionally invested in your brand which helps to increase your market share. And of course, customers recommend brands they love to others.
Even your employees benefit because an effective brand strategy gets them excited about your brand. It provides them with direction and encourages them to effectively promote the brand and live the company’s values. They will be even more motivated to meet your company’s goals as your brand recognition and customer satisfaction increases over time.
This is why it is important that your brand strategies are integrated at every point of public contact throughout your company. It should explain who you are, the products and services you offer, and why they’re valuable.
Using custom floor mats as part of your branding strategy is a great way to remind customers of this at every step of their purchasing journey. Repeating your company’s message creates familiarity with your brand.
Custom floor mats can display your slogan and reinforce your value proposition. The more customers start to identify with you through your brand, the more they begin to connect with your value proposition on an emotional level.
Custom door mats can be impactful and attractive advertising. Research has shown that 90% of information transmitted to the brain is visual. So why not leave a lasting impression on your customers?
The great thing is, brand recognition/awareness is only one of the many benefits of using custom floor mats. Here are a few more.
The Benefits of Custom Floor Mats
Traditional floor mats are a practical way to keep any area in a home or business clean. Who wouldn’t appreciate that? Add customization to that equation and you have lots of new benefits that make it hard not to invest in them. Here are some of the main benefits:
One of the major benefits of custom floor mats is brand awareness. Custom floor mats provide an unconventional but practical way to advertise your company in a very noticeable, unexpected place—the floor of your business. Your message is at your customers’ feet.
Your message/logo is the first thing that welcomes your customer. The durability of these high-quality floor mats ensures they are a continuous reminder every time a client enters your business place.
It’s more cost-effective than some of the conventional advertising methods. High-quality, durable custom mats also last longer than other marketing collateral such as posters and signage. It pays for itself over a short period of time.
It’s also a great way to say ‘Welcome!’ every time a customer enters your establishment.
According to the Point of Purchase Agency Institute (POPAI), there was a 10% to 13% increase in sales for products promoted with floor graphics and mats.
Ironically, the unconventional location of the advertising makes it stand out in the mind of a customer. The constant reminder every time a customer enters your business, keeps your brand top-of-mind when a customer is ready to purchase your product or service.
Using mats to advertise is a practical option that serves a dual purpose. Not only is your brand displayed, but your floors remain relatively clean.
Mats also lessen the wear and tear on your flooring and save you money in the long run.
Clean floors also lessen the chance of accidents during inclement weather. Mats are also made to be slip-resistant to safeguard against slips and falls.
A Welcome for Any Occasion
Use custom mats for any occasion and in any area of your business. Let your brand colors stand out throughout your office space by using area rugs at various locations. Even have them cut to the shape of your logo to stand out.
Take advantage of this unique focal point by showcasing your promotions, seasonal greetings, or motivational company messages.
Easily revamp your logo or company message every time your rugs are cleaned. Logo mats are easy to clean, and many manufacturers also offer this service.
You can also ensure there’s no downtime by ordering replacements to have on hand when your rug is being cleaned. Remember they’re a cost-effective solution that eventually pays for itself.
You really can’t go wrong trying a custom floor mat. The benefits make it an ideal advertising option for any business.
A Promotional Alternative
There are many benefits of placing custom logo mats at your business place. They look great and are hard to miss.
Your business can also stand out if you use them as a promotional alternative. Why not give your clients something other than the predictable branded polo shirt to show your appreciation?
Companies with avid supporters such as churches, colleges, car dealerships, and schools can offer small, branded welcome or logo-shaped mats in lieu of the run-of-the-mill branded cap, mug, or calendar.
Members of your congregation, alumni, and car aficionados will certainly remember!
Even More Value From Your Custom Floor
Custom floor mats have become a popular advertising alternative for many businesses. There are many companies and manufacturers that provide them.
But how do you ensure you choose the company that can provide you with a high-quality, durable product?
- Do your research
- Learn more about the type of product the company supplies
- Ask for samples if possible so you can see the finished product yourself
- Read reviews from past and current customers
- Get a company that takes their time to learn what your needs are and offers personalized service
The company’s prices should be competitive, as there are a lot of suppliers in the market. Many companies offer FREE quotes, so you can know the cost before you purchase. It is also a great way to comparison shop.
Good news! At Rug Rats Fine Carpets and Rugs, we offer all of the above, including direct access to the owner as well as handcrafted rugs that can be customized for your business. Contact us for your custom rugs and logo mats today!