Building a strong brand is important. You want your customers to recognize your logo the moment they see it. On top of that, you want them to associate your brand with trust and professional-grade quality.
Custom rugs with logos prominently displayed go a long way to doing all of the above. Today we’re going to explore why that is, why the professionals agree, and how our company can help you get one of your own.
You Need a Strong Brand
If you enter just about any successful place of business, you’re going to see branding. You will see the company logo displayed on signs, pens, and sometimes right on employee uniforms.
This isn’t only true for commercial enterprises either. From the military to charities, everyone understands that to be successful; you need attention. If people don’t know about you, they can’t interact with you.
Even successful, well-established brands benefit from keeping their brands firmly established. Custom rugs, like those we offer, are just one of many ways to help solidify one’s brand in the public consciousness. They are a simple but important tool for securing one’s success.
To understand how far this mentality goes, even the oval office has a rug that bears the Seal of the President of the United States. Nobody is going to forget the president exists, but the repetition of symbols further increases recognition.
Done enough, an organization’s logo can become so recognizable consumers don’t even need to see the organization’s name to know you’re connected to a product or service. Just seeing the logo, even if it has no text, can be enough to identify whose brand is involved.
Custom Rugs with Logos Help You Appear Professional
Looking professional in business is more an art than a science. There’s no one solution to looking like you’re worthy of someone’s time, but there are some broad strokes solutions that tend to help.
A well-decorated workplace is known to help put both employees and clients at ease. However, this may seem to clash with some of the above advice. After all, it may seem gaudy to place your logo all over your workplace, but you also need to develop brand recognition.
This is again where custom rugs shine. Rugs can work as a subtle addition to space while at the same time helping to nail down your logo in visitors’ minds.
Branded rugs can also give off a sense of professionalism in themselves. Rugs bearing an organization’s logos are, by their nature, custom. They show an organization has invested in specialized furnishings, which can give off an aura of prestige.
Custom rugs help convince your clients that you’re “playing in the big leagues,” so to speak. In some more elite circles, they may even be the expectation, with it seeming odd if your business lacks them.
It would be odd to give an example if you entered the HQ of a multimillion-dollar banking company and saw no hints of their branding. While subtle, feeling something is “off” is not what you want clients and potential clients to experience.
Custom Rugs are Practical Too
Rugs aren’t all about branding and professionalism. They’re also practical. Your business will need rugs and, considering the above, custom rugs make a good choice.
Beyond the aesthetics, rugs help to soften hard floors. Not only does this make them less of a strain to walk on, but it also helps with sound.
Footsteps are much quieter on carpet than hard tile or wood. Additionally, soundwaves can’t bounce off soft surfaces as well. Altogether, this means carpeted areas tend to be much quieter than areas with a great deal of bare tile.
Rugs also help with grip, helping your visitors and employees not to slip. For areas that see large amounts of rainfall, tile floors can be a genuine safety concern that rugs can help address.
Finally, rugs can also help guide visitors to key areas of your business. They are commonly used to mark doors, registers, and the paths you want queues to take. These subtle hints can help reduce confusion and guide foot traffic more efficiently.
We Make Purchasing Custom Rugs Easy
At Rug Rats, we make purchasing your own custom rugs easy. With over 30 years in the business and hundreds of happy customers, you don’t need to worry about delays or errors ruining your order.
The idea of getting a carpet customized to your specifications may seem complicated, but it doesn’t have to be. Rug Rats has put a great deal of effort into streamlining the process and making it as easy as possible for our customers.
We’ve compiled this helpful page detailing how ordering a custom rug works to help guide you through the ordering process and make sure you get a rug you’re happy with. Quotes are also free, so you don’t need to worry about committing to something until you’re ready.
The fact is that custom ordering a rug isn’t a long, drawn-out process. It also isn’t expensive. Considering all the benefits good branding can have, there isn’t really a reason not to have at least a few branded carpets in key areas of your business.
We here Rug Rats also pride ourselves in being accommodating. If you have special requests that don’t fall under our normal purview, we’d still love to hear what you’re looking for. We may still be able to help satisfy your carpet needs.
Contact Us Today!
Custom rugs with logos can go a long way to helping your brand. They’re practical and professional. Even better, with Rug Rats, they’re affordable too.
If you’re still not sure and would like more information, contact us! We’re rug designing experts, and we love using our expertise to help out our customers or even just those kind enough to visit our site.