Your Trusted Source for Custom Rugs & Logo Mats

Made For You

Our rugs carry the messages, patterns, and colors you want, so they are uniquely yours. Request a quote for one of your own designs now.

The American Dream

Our business outlook is strictly American, and what motivates us is finding the perfect fit for those on the hunt for a custom rug.

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About Our Store

Rug Rats Fine Carpets & Custom Rugs & Carpets has been serving Virginia, North Carolina, Maryland, and Washington DC, for nearly three decades.

What started out as a hobby in Farmville, Virginia in the late 80s is now a model of success in the custom rugs space, and its services now span the whole country. Our business outlook is strictly American, and what motivates us is finding the perfect fit for those on the hunt for custom logos for schools, businesses, homes and offices. Our story is one of resilience in the face of adversary, the ideal American story if ever there was one. It is a story in which a young Longwood University graduate with a sharp eye for spectacular designs takes on the textile industry and builds a sprawling custom rugs business from scratch.


The Kitchen Table Story

“The Rug Rats concept was born at my kitchen table in Farmville, Virginia in the Fall of 1987. I started the business with $500,” explains Sandy Henderson, owner of Rug Rats. Her eyes dance as she remembers how the idea first came to her. “I was excited from day one. A man asked me if I could craft a carpet using one of the Matisse cut-outs as inspiration. I said, ‘Of course!’ Then I figured out how to cut, sculpt, and create the design he wanted to make a quality carpet. It just took off from there.”

Picture-perfect Farmville is hardly the place where you would expect to find a revolution in carpet design. That’s what makes this story of vision, enterprise and optimism so uniquely American. “Even then, I could sense the enormous potential there was for show-stopping, one-of-a-kind custom carpets,” recalls Sandy.

The Rug Rats retail showroom (separate from the workroom) opened on Main Street in historic Farmville, Virginia in 1990, next to legendary Green Front Furniture, in quintessential small-town America. When Sandy expanded the design workroom in 1992, the Rug Rats custom design business moved to the next level.

“Our business has grown exponentially from the small town of Farmville and central Virginia to clients all over the country. We now offer many different lines of the world’s best carpets in addition to the custom rugs sculpted in our workroom, and now offering custom logo rugs and custom logo mats. I’m always looking for what’s best, what’s new.

Sandy is clear on the foundation for the Rug Rats success story. “We owe the success of the Rug Rats phenomenon to this – from the very beginning, we have kept our focus on three fundamentals: high-end carpets, very competitive prices, and the unique ability to turn our customer’s inspiration into reality. We always find a way.”

A tradition of getting it right

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Our company history and facts

I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

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Design & development process demonstration

A wonderful serenity has taken possession of my entire soul,like these sweet mornings of spring which I enjoy with my whole heart.