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Why Real Estate Logo Rugs are Actually Good for Your Branding

ReMax Real Estate Logo Rug

Real Estate Logo Rugs: The Ultimate Branding Tool

According to the Association of Real Estate License Law Officials (ARELLO), there are approximately 2 million actively licensed real estate agents in the United States.  At the same time, the National Association of Realtors reports that about 5.5 million new and existing homes are sold every year. This means that there is an incredible amount of competition in the real estate business. We do not need to tell you this; as a real estate professional, you work in the field every day.

Due to the high level of competition, you also know that your professional branding is extremely important. In fact, Shark Tank Celebrity and Real Estate Mogul Barbara Corcoran built one of the most successful real estate businesses in New York City by developing and reinforcing a well-known brand. She has been quoted as saying, “Your brand makes your customers trust you before you deserve the trust.”

One way to achieve this level of trustworthy branding is with real estate logo rugs. Real estate custom door mats take practical objects like ordinary entrance mats and turn them into powerful branding opportunities.

Real Estate Rugs – Keep Branding Consistent

To build a compelling real estate brand every promotional item should match and remain consistent. This includes your website, postcards, flyers, yard signs, and anything else that is seen by the public. You can take this a step further with a custom real estate logo rug.

A custom rug will further separate you from the competition and make sure you are seen as a unique realtor who is distinctly remembered. Being consistent is extremely important. Current research has shown that consistent brands are about 20% more valuable than erratic brands.

Our real estate entrance mats are extremely versatile and can be placed both indoors or outside. We also provide nationwide shipping. This means a custom rug can be a reality for you whether your business is in California or Florida.

We have an extensive manufacturing process that combines digital printing with hand-craftsmanship to ensure that every rug is a high-quality work of art. Sizing, designs, and materials can all be completely custom so you always get the exact custom logo mat that you want. With our free design rug renderings and quotes, there is little risk in contacting us about a new rug.

We know that real estate professionals are always on the lookout for new branding opportunities. Thousands of people step on entrance mats every day. This provides thousands of daily opportunities to allow people to connect with your brand and service.

Real Estate Logo Entrance Mats- Perfect For Open Houses

Open houses are great branding opportunities. You are trying to draw attention to the home and your services. Why not add a custom entrance mat to your signs, flyers, and balloons?

Everyone who attends an open house is considering purchasing a home. Even if the home you are marketing during the open house is not the one for them, they may be interested in another house that you represent.

You can always make sure that you are making a great first impression with a custom entrance mat. Every attendee will immediately see your custom branded yard sign and entrance mat. They will know that they are dealing with a professional and trustworthy agent. Our custom floor mats can also be easily transported meaning one or two mats can be conveniently used at all of your different open houses.

We also know that keeping the house clean during an open house is extremely important. A dirty house creates a bad image that prevents people from wanting to buy.

Did you know that 80% of dirt and dust enters from the front door of a house?

Real estate logo rugs complete a functional purpose by creating a barrier for this dirt. Your attendees have a place to wipe their feet before entering the home. It only takes one incident of a person tracking dirt or mud through a home to make more cleaning work for you, and give everyone else a negative impression of the home. You do not need to worry about this when you use our real estate logo custom mats.

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Real Estate Logo Rugs- Client Gifts

What better gift is there for a client who just purchased their new home than a custom rug? This is a great way to help them celebrate their achievement while also increasing the chances that they will refer your services to all of their friends and family. In fact, 49% of all real estate leads come from referrals. This is an astoundingly high number and means that you cannot just forget about your clients after you help them buy their new homes. When you give a custom entrance mat as a gift you can be sure that you will remain relevant in their minds every time that they see it.

Welcome Dog Rug

Welcome Dog Rug

Our logo floor mats are excellent gifts because of the high-quality construction and level of detail that goes into every rug.

We have extremely powerful digital printers that reproduce images at 10 times the resolution of any other product. No matter what image or design you would like included it will be sharp and clear. Our custom area rugs also ensure that every rug gets the personal attention it deserves.

Since all of our rugs are completely custom you do not have to give your standard real estate logo rug as a gift. You can send “Congratulations On Your New Home,” or any other relevant messaging or image that you would like. You can see that this is a very powerful sales tool and referral generator. It is also a very nice thing to do.

Real Estate Logo Entrance Mats- A Powerful Impression and Safe Environment

When you place one of our logo mats at your office’s front door it makes a powerful impression on everyone who enters. Whether your custom floor mat is placed outdoors or indoors it provides a welcoming invitation to your real estate brand.

A logo floor mat also provides a safe environment by protecting your floor and reducing the likelihood of slips and falls. Cleanlink.com states that an “ideal walk-off program that will minimize tracked-in debris, prevent slips, trips, and falls, and still provide a visually appealing entryway.

Real estate logo rugs can protect any type of floor surface including laminate, wood, carpet, or tile. The floor by your front door can often suffer damage because it is usually the area with the highest foot traffic. A custom logo mat reduces this damage and prevents people from tracking debris around that could damage other areas of the floor.

Keller Williams Real Estate Logo Rug

Keller Williams Real Estate Logo Rug

Real estate rugs also help to prevent slip and fall accidents. The last thing that your business needs are to be sued by someone who happens to fall on your property (or at your open house). Yet about 8 million people are seen in emergency rooms all over the United States due to slips and falls. An entrance mat provides a place for visitors to wipe and dry their shoes reducing the risk of falls. This is a convenient safety function built into a powerful branding opportunity.

Applause Properties Virginia Beach Va

Applause Properties Virginia Beach Va

Real Estate Logo Rugs for Your Business

Our real estate logo rugs open up so many opportunities that they are a great investment. As a real estate professional in a competitive marketplace, you need to do everything possible to brand yourself and stand out from the competition.

Long and Foster Real Estate Logo Rug

Long and Foster Real Estate Logo Rug

Our real estate rugs are a cost-effective way to build your brand, provide gifts to clients, and keep people safe at your office or showings. We always provide free design renderings and respond to all requests within 24 hours. Our quotes are also always completely free.

Please contact us today so that you can take your branding efforts to the next level with our real estate logo rugs.

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About Sandy Henderson

Sandy Henderson is owner of Rug Rats Fine Carpet and Rugs, a small town business with a national presence. Sandy was drawn to materials and design and wanted to explore how we can take charge of the beauty and happiness of our own homes. She earned a degree in Clothing and Textiles, from historic Longwood College (founded over two hundred years ago as a teachers’ college in Farmville, Virginia). Sandy now draws on her 30 years in the custom rug business to help clients all over the US with their custom & logo rug decisions.

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