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Frequently Asked Questions

Rug Rats is a WBENC- and WOSB-Certified, SWaM-Certified, woman-owned custom logo rug and mat company based in Virginia Beach, VA. We have crafted commercial and residential rugs entirely in the United States since 1987. Below are answers to the questions buyers ask most — organized so you can find exactly what you need fast. For anything not covered here, email us at sandy@rugratsva.com — we typically respond within one hour.

About Rug Rats

Rug Rats does. Rug Rats designs and customizes commercial logo rugs and entrance mats made to order in the USA, based in Virginia Beach, Virginia, and every rug and logo mat we produce is made in the United States. We have been crafting custom commercial and residential rugs since 1987 — nearly four decades of American-made quality. Learn more on our About Us page.

Yes. Rug Rats Inc. is a woman-owned small business with three formal certifications: WBENC-Certified (Women’s Business Enterprise National Council, certification WBE2601003), WOSB-Certified (SBA Woman-Owned Small Business, certification WOSB260687), and Virginia SWaM-Certified. Sandy Pharr, owner since 1987, is directly involved in every order from design consultation through final production.

Yes — 100%. Every custom rug and logo mat is made to order in the USA by U.S. mill partners. If supporting American-made matters to your organization, Rug Rats is the right choice.

We serve a wide range of customers across the country, including corporate offices, retail stores, restaurants, schools and universities, churches, military installations, government agencies, hospitals and medical offices, gyms, banks, salons, and homeowners. Whether you need a single mat or a nationwide rollout, there is no minimum order requirement.

Yes. We ship custom rugs and logo mats to all 50 states. Our Virginia Beach facility serves customers from coast to coast, with the same personal attention regardless of location.

Our customers span nearly every industry, but the most common are retail stores, restaurants and cafés, hotels and hospitality businesses, corporate offices, hospitals and medical practices, schools and universities, churches, military installations, and government facilities. If your organization has a logo and a floor, we can brand it. We also serve individual homeowners looking for personalized rugs for garages, home offices, and living spaces.

Email is the fastest path to a response. Reach us at sandy@rugratsva.com — we aim to reply within one hour during business hours. All quotes and artwork proofs are handled by email so everything is documented and easy to reference. You can also use our Contact page to send a message directly.

Pricing & Ordering

Ordering a custom logo mat or rug from Rug Rats is straightforward:

  1. Send your details — Email us your logo file, desired dimensions, quantity, and intended use (indoor or outdoor) to sandy@rugratsva.com
  2. Receive a free proof — We send a digital design proof within 24 hours for your review at no charge
  3. Approve the design — Review the proof and request any changes. Nothing goes to production without your written approval
  4. Payment — Once you approve the proof, we send a secure payment link. Full payment is due before production begins
  5. Production & shipping — Most orders ship within 10 business days of payment. You receive a tracking notification when your order ships

That’s it — no surprises, no hidden fees, and a real person guiding you through every step.

Pricing starts at $95 for a 2′ x 3′ custom logo mat — the most common small entrance mat size. Larger sizes, more complex artwork, and specialty materials are priced accordingly. There are no setup fees buried in the quote; what we quote is what you pay. For an exact price, email your dimensions, logo, and desired quantity to sandy@rugratsva.com and we will send a quote promptly.

No. We accept orders for a single rug all the way up to hundreds of units. Volume discounts are available for multiple rugs of the same design and size, but you are never required to order more than you need.

Send us the following by email and we will respond with pricing and a free digital proof within 24 hours:

  • Rug or mat dimensions (width x length)
  • Your logo or artwork file (.AI, .EPS, high-res JPG, or PDF)
  • Quantity needed
  • Indoor or outdoor use
  • Your target delivery date (if applicable)

Send to sandy@rugratsva.com or use our quote request form.

Yes. Orders for multiple rugs or mats with the same design and size qualify for volume pricing. Contact us with your quantity and we will include tiered pricing options in your quote.

We accept all major credit cards via a secure payment link, as well as ACH bank transfers and business checks. Full payment is due after design approval, before production begins.

No — Rug Rats sells custom mats and rugs outright; we do not offer rental or lease programs. Unlike rental services that charge ongoing fees for generic mats, purchasing from Rug Rats means you own a custom-branded mat made specifically for your business, with no recurring service contracts or weekly pickup fees. For most businesses, ownership pays for itself quickly compared to long-term rental costs.

NO. Rug Rats does not charge any setup fees on any custom logo mat or rug order — ever. No design setup fees. No production setup fees. No platemaking fees. No mold fees. No screen fees. The mat price you see is the mat price you pay (plus shipping). Free 24-hour digital design proof included with every quote, no charge for the proof. Quantity discounts apply on orders of the same design and size. No minimum order quantity. Made to order in the USA. WBENC- and WOSB-Certified.

NO. Rug Rats does not charge for the rug proof, the artwork preparation, or any design revisions — all are included free with every custom logo mat or rug order. No proof fees. No artwork charges. No design fees. No revision fees. No color-correction fees. Send your logo file (PDF, JPG, PNG, AI, EPS, or even a hand-drawn sketch), and within 24 hours we send back a free digital proof showing exactly how your mat will look. Approve the proof or request changes — additional revisions are also free. The final mat price includes all artwork work. WBENC- and WOSB-Certified.

Turnaround Time & Shipping

Most custom orders ship within 10 business days of design approval. More complex orders — large-format rugs, multi-location rollouts, or highly detailed custom shapes — typically require 2 to 3 weeks. Rush production is available; contact us to discuss your deadline before placing your order.

We send a free digital proof within 24 hours of receiving your logo and order details. You review and approve the proof before we begin production — nothing is manufactured without your sign-off.

Most orders ship via UPS or FedEx Ground, rolled (not folded) in protective wrapping to prevent creasing. Large or freight-sized orders ship via freight carrier. You will receive a tracking notification when your order ships.

Shipping cost depends on the size and weight of your order and your delivery location. We provide a shipping estimate as part of your quote. Contact us through our Contact page for a free shipping estimate.

Products & Materials

Logo mats and logo rugs both display your custom branding underfoot, but they differ in construction, placement, and purpose. Logo mats are typically thinner, rubber-backed, and engineered for commercial entrances — they trap dirt and moisture, resist heavy foot traffic, and lie flat in high-use areas. Our logo mat styles include the DigiPrint HD, WaterHog Impressions, and SuperScrape Impressions. Logo rugs are thicker, more decorative, and better suited for lobbies, locker rooms, boardrooms, and interior spaces where comfort and appearance are the priority — our Piazza Logo Mat is the ideal choice for these larger, custom-dimensioned spaces. Rug Rats manufactures both, and we will recommend the right product for your specific space and use case when you request a quote.

We manufacture a full range of commercial-grade custom logo rugs and mats, including:

We make rugs and mats in virtually any size. Common sizes include:

  • 2′ x 3′ — Small entrance mat or door mat (starting at $95)
  • 3′ x 5′ — Standard commercial entrance
  • 4′ x 6′ — Lobby or reception area
  • 6′ x 8′ and larger — Conference rooms, locker rooms, large lobbies

The Piazza mat is available in virtually any dimension for unusually large or uniquely proportioned spaces. Not sure what size you need? Include your room dimensions in your quote request and we will advise.

We use commercial-grade nylon and polyester pile with Nitrile rubber backing for slip resistance and durability. Our materials are selected for fade resistance, heavy foot traffic performance, and long service life. Nylon and polyester also resist allergen buildup, making our rugs a good fit for healthcare and educational facilities.

Yes. All of our mats feature Nitrile rubber backing that grips the floor surface securely. The beveled edges and low pile height keep mats flat to the floor, preventing trip hazards. Wheelchairs, carts, and walkers transition over them smoothly.

Yes. Our WaterHog Impressions and SuperScrape Impressions mats are engineered for outdoor use — UV-resistant, weather-resistant, and built to handle snow, rain, and heavy soil. They can also be used as inset mats in recessed floor wells at building entrances.

We recommend a two-mat system: a WaterHog-style outdoor mat at the exterior entrance to capture water and debris, paired with an indoor DigiPrint HD mat to capture what remains. This combination keeps floors dry and clean year-round while keeping your branding front and center at both entry points.

Yes. We use digital color-matching technology and will provide a proof for your approval before production. Custom color matching is included in most styles; some specialty color options may carry an additional fee, which we will note in your quote.

Our nylon and polyester materials are low-VOC and contain recyclable components where available. The durability of our products also reduces replacement frequency, which lowers long-term material waste compared to lower-quality alternatives.

Yes — custom shapes are available in Rug Rats DigiPrint HD Custom Shape product line and the Piazza Logo Mats line. DigiPrint HD Custom Shape mats are cut to any logo outline, mascot silhouette, geometric design, or business shape. Piazza hand-inlaid mats can also be cut into custom shapes for premium upscale entrances. Standard WaterHog Impressions mats are rectangular only (the rubber border is part of the molded WaterHog construction). For custom-shape requests, send your artwork along with overall dimensions and we send back a free 24-hour digital proof at no charge.

Yes — nitrile rubber backings are the commercial-grade standard for entrance mats and significantly outperform vinyl. Rubber resists cracking, curling, and slipping far better than PVC vinyl. Rubber backings keep mats flat on tile, wood, concrete, and low-pile carpet without leaving residue, and tolerate moisture, mild chemicals, and UV exposure — essential for outdoor and high-traffic indoor use. A rubber-backed commercial mat typically lasts 3 to 5 years; a vinyl-backed alternative typically lasts 1 to 2 years and needs replacement twice as often. All Rug Rats commercial logo mats use 100% nitrile rubber backings, made to order in the USA.

Yes — Rug Rats logo mats are specifically designed for high-traffic commercial entrances. WaterHog Impressions HD is certified high-traction by the National Floor Safety Institute (NFSI) and is the industry standard for office, school, hospital, hotel, retail, and government building entrances. SuperScrape Impressions handles industrial-grade traffic with heavy mud, sand, and grit (manufacturing, construction, auto shops). Piazza hand-inlaid mats handle premium-lobby traffic in corporate, hotel, and ceremonial spaces. All hold up to commercial daily use for 3 to 5 years before replacement.

Yes. All Rug Rats commercial logo mat lines feature stain-resistant face fibers as a standard construction feature. DigiPrint HD uses StainStopper-treated nylon for indoor lobby use. WaterHog Impressions HD uses UV-stable polypropylene that resists most common stains (dirt, food, beverages). For oil-based stains or harsh contaminants, clean promptly with neutral pH cleaner. Avoid bleach, ammonia, and harsh solvents — these damage both the stain treatment and the logo print. For deep stain cleaning, professional steam extraction restores most stains.

No — Rug Rats commercial logo mats feature a rubber reducer edging that keeps the mat flat against the floor for the lifespan of the mat. The molded rubber edge transitions smoothly from the floor surface up to the mat fiber, eliminating curl and the trip hazard that comes with curled edges. The smooth low-profile edge also lets heels, wheelchairs, walkers, luggage carts, and shopping carts roll across without catching. The nitrile rubber backing further prevents curling by gripping the floor surface. Mats hold their flat shape for 3 to 5 years of commercial use.

Newly-manufactured commercial carpet may shed a small amount of loose face fiber during the first 4 to 6 weeks of use — this is normal for any new commercial carpet, and the shedding stops once the mat is broken in. After break-in, Rug Rats commercial logo mats hold their fiber for the 3 to 5 year service life with no visible shedding. To minimize early-stage fiber loss: vacuum daily for the first month. If excessive shedding continues after 6 weeks of normal use, contact Rug Rats for a warranty review.

Yes. Commercial entrance mats are a recognized risk-management tool for reducing slip-and-fall incidents. By trapping water, snow, dirt, and grease at the door, a quality entrance mat reduces slippery floor conditions inside the building — leading to fewer incidents and fewer insurance claims. The National Floor Safety Institute (NFSI) certifies WaterHog Impressions HD as high-traction, meeting recognized slip-prevention standards. For maximum protection, use a two-mat system: NFSI-rated outdoor scraper (WaterHog or SuperScrape) plus an indoor wiper (DigiPrint HD, Prestige, or Piazza). All Rug Rats commercial mats also feature a rubber reducer edging that eliminates the trip hazard from curled mat edges.

Yes — all Rug Rats commercial logo mats feature a smooth low-profile rubber reducer edging that functions as a beveled edge, providing a trip-free transition from the floor surface up to the mat fiber. The rubber reducer edge is part of the standard construction on WaterHog Impressions HD, SuperScrape Impressions, DigiPrint HD, Prestige, and Piazza inlaid mats. The smooth ramped transition lets visitors walk across without catching, lets wheelchairs and walkers roll smoothly, and meets ADA accessibility recommendations for floor-surface transitions.

Printed logo mats (DigiPrint HD, WaterHog Impressions HD, Prestige) use heat-set ink printing to reproduce full-color photographic logos with up to 57 colors and photo-quality detail. Inlaid logo mats (Piazza) use carpet fibers cut and inlaid into the mat surface to create the logo — the logo IS the carpet, with solid-color blocks rather than photographic detail. Printed mats are best for full-color photographic brand logos with gradients, complex art, and many colors. Inlaid mats are best for solid-color brand logos in upscale lobbies, hotels, and ceremonial entries where the tactile premium look matters and the logo never fades.

Inlaid (Piazza) logo mats hold their logo color longer than printed logo mats — because the logo is built from solid-color carpet stock, the logo can never fade or wear off. The carpet itself wears at the same rate as any commercial-grade carpet, but the logo stays vibrant for the full mat lifespan. Printed (DigiPrint HD, WaterHog Impressions HD, Prestige) logo mats hold their full-color logo for 3 to 5 years of commercial use before showing visible fade. For maximum logo longevity in high-traffic upscale spaces, Piazza is the choice. For maximum color and detail flexibility, the printed options are the choice.

The best commercial entrance mat for most heavy-traffic U.S. businesses is the WaterHog Impressions HD logo mat — it is the most-specified entrance mat in commercial construction, used in offices, schools, hospitals, government buildings, hotels, churches, and retail. The patented rubber waffle surface with raised water-dam border holds up to 1.5 gallons of water per square yard, certified high-traction by NFSI, with photographic logo printing. For maximum dirt-and-moisture capture in 1,000+ visitor per day environments, pair the WaterHog outdoor with a Piazza or DigiPrint HD interior wiper mat — the two-mat system traps up to 85% of incoming dirt and moisture. For industrial-grade heavy traffic (auto shops, manufacturing, locker rooms), SuperScrape Impressions handles the heaviest mud, sand, grit, and athletic-shoe wear.

For best overall commercial value, the WaterHog Impressions HD logo mat at a 4’x6′ size delivers the strongest combination of dirt capture, logo durability, slip safety, and price — typically $420 per single unit with discounts of 50-65% on quantities of 11+. WaterHog Impressions HD is the most-specified commercial entrance mat in the U.S., with a 3-to-5-year service life. For best budget value on indoor-only applications, the Prestige logo mat starts at $65 for a 2’x3′ — the lowest entry point in the Rug Rats lineup. For maximum upscale logo longevity, Piazza hand-inlaid is the best long-term value because the logo never fades. Every Rug Rats order includes a free digital proof at no charge and no setup fees.

Design & Artwork

The best results come from vector files — .AI or .EPS formats are preferred. High-resolution JPG, PNG, or PDF files are also acceptable in most cases. If you only have a low-resolution logo, contact us and we will let you know whether it can be cleaned up for production.

Send us what you have and we will assess it. In many cases we can work with a high-resolution raster image. If your file requires redrawing, we will let you know upfront before quoting.

Yes. Our owner works directly with you on design from start to finish. We will transform your logo, suggest layouts, and present digital proofs for review throughout the process. You do not need to arrive with a finished design — just a logo and an idea of what you want.

Always. We send a free digital proof within 24 hours of receiving your order details. Production does not begin until you have reviewed and approved the proof in writing.

Because every order is custom, we do not publish a traditional catalog. Our Custom Logo Mats and Custom Logo Rugs pages show the range of styles available. Our past project gallery is also a great resource for seeing what is possible.

Yes. We retain your artwork and order specifications on file, making reorders straightforward. When you are ready to reorder, simply email us at sandy@rugratsva.com with your original order reference or a description of the product, and we will pull your file and confirm current pricing. Reorder turnaround is typically the same as a new order — most ship within 10 business days of approval and payment.

Yes. DigiPrint HD and WaterHog Impressions HD both reproduce photographic-quality images directly on the mat surface. You can print a building photo, a product image, an event photograph, a leadership team picture, or any high-resolution image (300 dpi or higher) as the logo mat artwork. Send the photo file (JPG, PNG, TIF, or vector format), and we send back a free 24-hour digital proof at no charge. Made to order in the USA. No setup fees. No minimum order.

Yes. Text, taglines, slogans, website URLs, phone numbers, dates, and short messages are commonly added to Rug Rats custom logo mats. Send the exact text along with your logo file. DigiPrint HD prints text in any font with photographic clarity. Piazza inlaid mats produce text using cut-and-inlaid carpet fibers. Common additions: company website, sales slogans, foundation date (Est. 1987 style), event names, building addresses, welcoming messages. Free 24-hour digital proof at no charge shows exactly how text appears on the mat.

Yes. DigiPrint HD and WaterHog Impressions HD both print full-color gradients, drop shadows, photographic shading, and complex color blends. The four-color heat-set printing process reproduces gradients smoothly across the mat surface. Piazza hand-inlaid mats use solid-color carpet so gradients are not available in Piazza — for gradient logos, choose DigiPrint HD or WaterHog Impressions HD. Send your gradient artwork file, and we send a free 24-hour digital proof at no charge showing exactly how the gradient prints.

Rug Rats custom logo prints are heat-set into the fiber, which means the printed logo holds color through 3 to 5 years of commercial use before any visible fading — including outdoor sunlight exposure. WaterHog Impressions HD and SuperScrape Impressions both use UV-resistant polypropylene face fiber, so the logo stays vibrant in direct sun without fading. Piazza hand-inlaid logo mats use solid-color carpet stock for the logo, so the logo NEVER fades — it lasts as long as the carpet itself. DigiPrint HD and Prestige are designed for indoor use; for outdoor placements with sun exposure, choose WaterHog or SuperScrape. To extend logo life: vacuum regularly, hose off heavier soil, avoid bleach and harsh solvents.

Care & Warranty

With proper care, most of our commercial logo mats last 3 to 7 years in regular use, and select styles carry a warranty of up to five years for fade and wear resistance. Lifespan depends on foot traffic volume, mat style, and maintenance routine. High-traffic entrances may see more wear than interior lobby rugs. Vacuuming regularly and addressing spills promptly will extend the life of any mat or rug significantly. If you are unsure which style will hold up best for your specific environment, mention your traffic level when requesting a quote and we will guide you to the right product.

For routine maintenance, vacuum regularly. For spot cleaning, use a dry carpet cleaning product such as Capture or Host Dry Cleaning. Outdoor mat styles can be hosed down; indoor styles should not be soaked. Avoid harsh chemical cleaners, which can damage fibers and backing.

Warranty coverage varies by product style but extends up to five years for fade and wear resistance on select styles. Contact us for the specific warranty that applies to the style you are ordering.

Because every rug is manufactured to your approved specifications, custom orders are non-returnable once production is complete. If your order arrives damaged or defective, email us photos and we will arrange a prompt replacement or refund. Full policy details are on our Terms & Conditions page.

Yes. Samples are available upon request. A shipping fee applies to samples, which is credited toward your final order. Email sandy@rugratsva.com to request one.

WaterHog Impressions, SuperScrape Impressions, and Piazza outdoor mats can be pressure-washed at low to moderate pressure (under 1,500 PSI) without damaging the logo or backing. Use a wide-angle spray (40 degrees or wider), keep the nozzle at least 12 inches from the mat surface, and avoid concentrated streams directly on the printed area. DigiPrint HD and Prestige indoor mats should NOT be pressure-washed — they are designed for vacuum and damp-cloth cleaning. For all Rug Rats commercial mats, avoid bleach, ammonia, and harsh solvents.

Yes. All Rug Rats commercial logo mats are compatible with professional carpet-cleaning services that use steam extraction or hot-water extraction. Industrial-sized commercial laundering is also possible for most mat lines (excluding Piazza inlaid, which requires gentler cleaning). Tell your cleaning service the mat is a Rug Rats commercial logo mat with nitrile rubber backing — they should use a neutral pH cleaner and avoid harsh solvents. Have the mat fully dried before returning to the floor.

Daily vacuuming is recommended for indoor commercial entrance mats, with a wet extraction or hose-off cleaning at least once per month for outdoor mats. In high-traffic environments (1,000+ visitors per day), increase outdoor mat cleaning to weekly. Without regular cleaning, dirt and grit ground into the mat fiber accelerate wear and shorten the mat lifespan. With proper cleaning, Rug Rats commercial logo mats hold their color and shape for 3 to 5 years; without it, useful life drops to 1 to 2 years.

Government, Military & Procurement

Yes. Rug Rats is SWAM-certified — a Small, Women-owned, and Minority-owned Business certification issued by the Commonwealth of Virginia. This certification is recognized for Virginia state procurement and by many government agencies and institutions that prioritize certified small and diverse businesses.

Yes. We have a long history of supplying logo rugs and mats to military bases, government offices, and municipal buildings across the United States. We understand the branding, durability, and compliance requirements of these environments and can accommodate purchase order-based procurement.

Yes. We regularly fulfill orders for organizations deploying rugs or mats across multiple facilities. Volume pricing applies, and we can coordinate staggered shipping to different locations if needed.

Still have a question?

Email us at sandy@rugratsva.com — we respond within one business hour. You can also visit our Contact page or request a free quote directly.