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CUSTOM LOGO MATS • WOMAN-OWNED • WBENC & WOSB CERTIFIED • MADE IN USA SINCE 1987

WBENC & WOSB CERTIFIED • MADE IN USA SINCE 1987

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Waterhog Impressions Logo Mats

Custom Logo Mats » Waterhog Impressions Logo Mats
Personalized logo mats for business entrances with slip resistant Waterhog surface


WaterHog mats are the gold standard for high-traffic commercial entrances — and Rug Rats has been printing custom logos on them since 1987. Whether you need a custom WaterHog mat for an indoor lobby, an outdoor entrance, or a multi-door facility, WaterHog Impressions HD delivers photorealistic logo printing on the industry’s most trusted scraper surface. WaterHog Mats and Rugs trap dirt at the door while your brand makes the first impression.

Product Features:

  • HD Printing: Impress guests with stunning high‑definition photo printing directly on the nubby surface.
  • Vibrant Colors: Choose from a palette of up to 57 colors to bring your image to life with precision and detail.
  • Dam Border: This clever feature traps moisture and dirt within the mat, preventing them from tracking into your space.

Dual Action Defense:

  • ‑ Outside Scraper: Tough nubs effectively scrape dirt and debris from shoes before they enter.
  • ‑ Inside Wiper: Gentle fibers catch any remaining dirt and moisture, keeping your floors pristine.

View Mat Colors

WaterHog Impressions HD Colors

Safety certification: Waterhog Impressions HD is certified high-traction by the National Floor Safety Institute (NFSI), with beveled edges for smooth, trip-free transitions — ideal for high-traffic areas.

Product Reviews

"Great job - good price, responsive and quick. Can't ask for more. Our church entrance looks much more inviting.
John Collins
We love the rug we purchased from Rug Rats! It is exactly what we were looking for. The colors and size are perfect! It is heavy duty and will get the job done!
Brandi Schlemmer
Sandy did a great job on the rug! Great quality, exceptional service and very attentive! Very happy and excited to put it in our classroom. The students will be excited to share their cougar pride!
Christopher Hill

About WaterHog Mats and Rugs — Sizing, Use Cases, and How They Trap Dirt

WaterHog Mats and Rugs by Rug Rats: Custom WaterHog Impressions logo mats and rugs are the most popular outdoor and indoor-outdoor commercial entrance mats in the industry. Rug Rats has been customizing WaterHog Impressions mats with logos for over a decade, with the broader Rug Rats custom logo rug and mat company in business since 1987. The WaterHog construction features a molded water-dam border that holds up to 1.5 gallons of water per square yard – keeping moisture and dirt at the door instead of on your floors. Available in WaterHog Impressions HD (full-color photographic logo printing) and WaterHog Impressions Eco Elite (made with 100% recycled face fiber). Every WaterHog logo mat is made to order in the USA, with a free 24-hour digital proof, no minimum order, and Buy American Act compliance.

Standard sizes available

WaterHog Mats and Rugs come in 12 standard sizes ranging from compact entrances to long lobby runners:

  • Small entrances: 2′ x 3′, 3′ x 4′, 3′ x 5′
  • Standard commercial: 4′ x 6′, 4′ x 8′
  • Wider double-door entrances: 6′ x 10′, 6′ x 12′
  • Lobby or vestibule runners: 3′ x 10′, 3′ x 12′, 3′ x 16′
  • Extra-large entries: 6′ x 16′, 6′ x 20′

For sizing guidance based on door width and traffic level, see our mat size guide.

When to use WaterHog: indoor vs outdoor

WaterHog Mats and Rugs work in both settings. The polypropylene fiber surface is UV-resistant for outdoor use without fading, and the rubber border withstands weather and temperature changes. For best dirt-trapping results, use WaterHog as the outdoor scraper mat in a two-mat system — pair it with an indoor wiper mat like Piazza or DigiPrint HD just inside the door. Together, the two-mat system can trap up to 70 percent of incoming dirt before it reaches your floors.

Safety, certification, and longevity

WaterHog Impressions HD is certified high-traction by the National Floor Safety Institute (NFSI), with beveled edges for trip-free transitions. The mat’s rubber backing is anti-slip on tile, wood, concrete, and polished commercial flooring. With normal commercial use, a WaterHog mat typically lasts 3 to 5 years before it needs replacement. Rug Rats keeps your custom artwork on file, so reorders are simple — same design, same colors, same dimensions, no setup fees.

Frequently Asked Questions

Waterhog Impressions custom mats are durable, high-performance entrance mats that display your business logo. Their water-dam border design captures dirt and moisture to keep floors cleaner and safer.
Yes, these mats work effectively indoors and outdoors. The UV-resistant polypropylene fabric prevents fading, and the rubber border withstands weather and temperature fluctuations.
To clean and maintain your mat: vacuum, hose down, or use a steam cleaner regularly. Avoid strong cleaning products and bleach to protect the surface.
WaterHog mats use a patented rubber waffle surface with a water dam border that holds up to 1.5 gallons of liquid per square yard — far more than standard entrance mats. They’re built for commercial high-traffic use indoors and outdoors.
Yes. Rug Rats prints custom logos directly onto WaterHog Impressions HD mats using high-definition printing with up to 57 color options. You receive a free digital proof within 24 hours before we produce anything.
Yes. The polypropylene fiber surface is UV-resistant, preventing fading in outdoor sun exposure. The rubber border also withstands temperature changes and weather.
Yes — WaterHog mats are specifically designed for high-traffic commercial entrances. They use a patented rubber waffle surface with a raised water-dam border that holds up to 1.5 gallons of water per square yard, certified high-traction by the National Floor Safety Institute, and rated for both indoor and outdoor use. WaterHog is the most-specified entrance mat in commercial construction, used in offices, schools, hospitals, government buildings, hotels, churches, and retail stores nationwide. Rug Rats prints custom logos on WaterHog Impressions HD with up to 57 colors and photographic detail — your brand on the industry’s most trusted scraper surface.
WaterHog Mats and Rugs come in 12 standard sizes. Small entrances: 2′ x 3′, 3′ x 4′, 3′ x 5′. Standard commercial: 4′ x 6′, 4′ x 8′. Wider double-door entrances: 6′ x 10′, 6′ x 12′. Lobby and vestibule runners: 3′ x 10′, 3′ x 12′, 3′ x 16′. Extra-large entries: 6′ x 16′, 6′ x 20′. For sizing guidance based on your door width and traffic level, see our mat size guide.
With normal commercial use, WaterHog mats typically last 3 to 5 years before they need replacement. Lifespan depends on traffic volume, how often the mat is cleaned, and whether it’s used outside vs. inside. Outdoor WaterHog mats exposed to weather may wear faster than indoor mats. To extend life: vacuum daily, hose off heavier soil, avoid bleach and harsh solvents, and keep the mat from being saturated when stored or transported. When it is time to replace, Rug Rats keeps your custom artwork on file for fast reorders — no setup fees.
A WaterHog mat holds approximately 1.5 gallons of water per square yard thanks to its patented raised “water dam” border. For a typical 4’x6′ WaterHog entrance mat (about 2.67 square yards), that means up to 4 gallons of water trapped before any reaches your floor. A 6’x10′ WaterHog mat (6.67 square yards) holds about 10 gallons. This is why WaterHog is the gold standard for outdoor commercial entrances — moisture stays at the door instead of on your lobby floor. Rug Rats customizes WaterHog Impressions mats with your full-color logo, made to order in the USA, free 24-hour digital proof, no minimums.
WaterHog Impressions and SuperScrape Impressions are both commercial-grade Rug Rats logo mats designed for outdoor use, but they solve different problems. WaterHog uses a rubber waffle surface plus a raised water-dam border — best for entrances where rain, snow, or wet shoes are the main issue. SuperScrape uses a more aggressive scraper-tread surface — best for industrial entries with heavy mud, sand, grit, or shop debris (auto shops, manufacturing, construction sites, locker rooms). WaterHog is the more popular choice for office, hotel, and retail entrances. SuperScrape is the choice when raw scraping power matters more than moisture trapping. Both are made to order in the USA with full-color logo printing, free 24-hour digital proof, and no minimum order.
Yes. WaterHog Impressions HD is specifically designed for custom logo printing. Send us your logo file (JPG, PNG, PDF, AI, or EPS) and we’ll send a free 24-hour digital proof showing exactly how your branded WaterHog mat will look. Up to 57 colors per design, photographic-quality printing directly on the nubby scraper surface, and the printed logo holds up to commercial-grade traffic and outdoor weather. Standard production is 10 days from proof approval. No minimums, no setup fees.

Standard WaterHog Impressions mats come in 12 fixed rectangular sizes from 2’x3′ to 6’x20′. The molded rubber border is part of the WaterHog construction, so true custom shapes (round, hexagonal, mascot-shaped, etc.) aren’t available in the WaterHog product line. If you need a custom shape, Rug Rats produces those in two product lines: the Piazza Logo Mats — hand-inlaid premium mats that can be cut into custom shapes for upscale lobbies — or the DigiPrint HD Custom Shape line — photographic logo printing on custom-cut mats. Both are made to order in the USA, free 24-hour digital proof, no minimums.

Rug Rats has been customizing WaterHog Impressions mats and rugs with logos for over a decade (with the broader Rug Rats custom logo rug and mat company in business since 1987). Two WaterHog product lines are available: WaterHog Impressions HD for full-color photographic logo printing, and WaterHog Impressions Eco Elite for sustainable installations. Every WaterHog logo mat is made to order in the USA from your custom artwork, ships with a free 24-hour digital proof, no minimums, and is Buy American Act compliant.
Yes. Rug Rats Inc. is WBENC-Certified (Women’s Business Enterprise National Council, certification WBE2601003) and WOSB-Certified (SBA Woman-Owned Small Business, certification WOSB260687). Both certifications make Rug Rats eligible for federal supplier-diversity set-asides and corporate diversity-procurement programs. Virginia SWaM-certified, BBB A+ accredited, Buy American Act compliant.
Yes. WaterHog Impressions logo mats are one of the most popular school-entrance selections in the Rug Rats lineup. School entrances see heavy daily foot traffic, moisture, dirt, and seasonal weather – all conditions WaterHog Impressions are designed for. The molded water-dam border holds 1.5 gallons of water per square yard so snow, rain, and tracked-in moisture stay at the door instead of in the hallway. The high-definition photographic logo printing handles full-color school mascots and seals with vibrant detail. Common school sizes: 4×6 (single door), 4×8 or 6×8 (double doors), 6×10 or 10×14 (lobby focal point).
Rug Rats WaterHog Impressions mats are built on the same WaterHog construction the industry has trusted for over a decade – a molded water-dam border that holds up to 1.5 gallons of water per square yard, with photographic-quality logo printing on top. A WaterHog Impressions logo mat at a busy business entrance typically lasts 3 to 5 years in normal commercial use, longer with regular maintenance. The nitrile rubber backing resists cracking, curling, and slipping far better than PVC-backed alternatives, and Rug Rats WaterHog mats are made to order in the USA by U.S. mill partners.

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