Sandy Henderson

Very seldom do you get the personal touch of a high-end retail store when shopping online. However, that’s exactly what you get when you visit Rug Rats, Sandy Henderson’s online rug store!

Sandy’s creations are not just rugs…. they are stunning conversation starters as soon as anyone walks through your door! And… when people ask, “Where did you get that exquisite rug? I’ve never seen anything like it,” you’ll want to tell them about Sandy Henderson and her novel online business approach.

Sandy creates totally unique high-end rugs that are affordable for most people. When customers call Rug Rats, Sandy is still the one who answers the phone and she’s still ready to give her customers the dedicated full attention she honed in the high-end retail environment of Farmville Virginia. Sandy also answers her own email. She has a way of getting into a person’s head, seeing their vision, and then making it become a reality.

Sandy Henderson of Rug Rats
Custom Printed Childs Rug

Nothing Is TOO Custom

The most amazing thing about Sandy is how she is able to work with people to turn their vision into a showpiece for their home or business.

Sometimes people have an idea of what they’d like to see but they have no idea how to make that a reality. However, if they talk to Sandy, she can take what’s in their head and turn it onto a real-life beautiful masterpiece of a rug! And… that’s what makes shopping at Rug Rags unique compared to other online shopping… it’s Sandy herself that makes it extra special!


The Kitchen Table Story

“The Rug Rats concept was born at my kitchen table in Farmville, Virginia in the Fall of 1987. I started the business with $500,” explains Sandy Henderson, owner of Rug Rats. Her eyes dance as she remembers how the idea first came to her. “I was excited from day one. A man asked me if I could craft a carpet using one of the Matisse cut-outs as inspiration. I said, ‘Of course!’ Then I figured out how to cut, sculpt, and create the design he wanted to make a quality carpet. It just took off from there.”

Picture-perfect Farmville is hardly the place where you would expect to find a revolution in carpet design. That’s what makes this story of vision, enterprise and optimism so uniquely American. “Even then, I could sense the enormous potential there was for show-stopping, one-of-a-kind custom carpets,” recalls Sandy.

The Rug Rats retail showroom (separate from the workroom) opened on Main Street in historic Farmville, Virginia in 1990, next to legendary Green Front Furniture, in quintessential small-town America. When Sandy expanded the design workroom in 1992, the Rug Rats custom design business moved to the next level.

“Our business has grown exponentially from the small town of Farmville and central Virginia to clients all over the country. We now offer many different lines of the world’s best carpets in addition to the custom rugs sculpted in our workroom, and now offering custom logo rugs and custom logo mats. I’m always looking for what’s best, what’s new.

Sandy is clear on the foundation for the Rug Rats success story. “We owe the success of the Rug Rats phenomenon to this – from the very beginning, we have kept our focus on three fundamentals: high-end carpets, very competitive prices, and the unique ability to turn our customer’s inspiration into reality. We always find a way.”

A tradition of getting it right

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Our company history and facts

I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

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Design & development process demonstration

A wonderful serenity has taken possession of my entire soul,like these sweet mornings of spring which I enjoy with my whole heart.