From a Kitchen Table to National Heights

Sandy Henderson Rug Rats Owner

What started in 1987 at a kitchen table in Farmville, Virginia, has grown into a premier national provider of custom rugs and mats. Founded by Sandy Henderson, Rug Rats was born from a simple mission: to provide high-quality, personalized floor coverings that businesses and homeowners could be proud of.

Today, while we have expanded our reach across the United States, our heart remains in Virginia, and our commitment to the personal touch hasn’t changed.

“Our story is one of resilience in the face of adversity and a relentless drive to provide a product that stands the test of time.” — Sandy Henderson

The Rug Rats Difference

At Rug Rats, we’re not just another custom rug company. We’re your dedicated partners in creating floor coverings that make a statement. Our approach centers on three core principles:

  • Personal Owner Involvement: When you work with Rug Rats, you’ll communicate directly with Sandy throughout the entire process. No automated responses or scripts—just straightforward, person-to-person service from an owner who truly cares.

  • Exceptional Responsiveness: We understand that your time is valuable. We pride ourselves on responding to all inquiries within 24 hours—and often much faster.

  • Uncompromising Quality: Every custom logo rug is crafted with meticulous attention to detail. From color matching to durability testing, we ensure your logo is faithfully reproduced to withstand heavy traffic.

 Certified & Compliant: A Partner You Can Trust

We have evolved to meet the high standards required by government and corporate procurement:

  • SWaM Certified: Rug Rats is a proud, Virginia-certified Small, Women-owned, and Minority-owned (SWaM) business.

  • Buy American Compliant: We prioritize American quality, ensuring our products meet Buy American Act requirements for government, military, and municipal contracts.

  • National Shipping: While we are Virginia-rooted, we ship our custom logo rugs and mats nationwide, delivering custom solutions to all 50 states.

 Who We Serve

Our custom logo rugs are engineered for diverse, high-stakes environments:

 Our Process: Stress-Free from Start to Finish

  1. Personal Consultation: Connect directly with Sandy to discuss your vision and timeline.

  2. Custom Design Development: We work closely with you to refine your logo for the best rug format.

  3. Production with Care: Your rug is crafted with premium materials and quality checks at every stage.

  4. Timely Delivery: We coordinate delivery directly to your location with full tracking provided.

  5. Satisfaction Follow-Up: After your rug arrives, Sandy personally checks in to ensure you are thrilled with the result.

 Industry Expertise

With decades of flooring experience, we ensure your rug isn’t just beautiful—it’s practical. We guide you on:

  • The best backing systems for stability and safety.

  • Materials that perform best in your specific high-traffic environment.

  • Accurate color representation and effective maintenance approaches.

 Virginia Proud

While we serve clients nationwide, our Virginia roots run deep. We’re proud to be part of the Commonwealth’s rich tradition of craftsmanship and hospitality.

 What Our Clients Say

“Working directly with Sandy made all the difference. The attention to detail in reproducing our complex logo was impressive.” — First Baptist Church, Richmond

“Rug Rats responded within hours and delivered a rug that exceeded our expectations. Outstanding personal service.” — Hampton Roads Regional Medical Center

 Get in Touch

Ready to experience the Rug Rats difference? Contact Sandy today to discuss your project. From the first inquiry to final installation, we provide the personal, responsive service you deserve.