Our Story

Rug Rats was founded by Sandy Henderson with a simple mission: to provide high-quality custom logo rugs with exceptional personal service. As a Virginia-based business, we understand the importance of making a lasting impression, whether you’re welcoming clients into your office, students into your school, or visitors into your facility.

What began as a small local operation has grown into a trusted provider of custom logo rugs for organizations across Virginia and throughout the United States. Throughout our growth, we’ve maintained our commitment to personal service—something that sets us apart in an increasingly automated world.

The Kitchen Table Story

What started out as a hobby in Farmville, Virginia in the late 80s is now a model of success in the custom rugs space, and its services now span the whole country. Our business outlook is strictly American, and what motivates us is finding the perfect fit for those on the hunt for custom logos for schools, businesses, homes and offices. Our story is one of resilience in the face of adversary, the ideal American story if ever there was one. It is a story in which a young Longwood University graduate with a sharp eye for spectacular designs takes on the textile industry and builds a sprawling custom rugs business from scratch

Longwood Basketball Locker Room

Sandy Henderson scaled

Meet Sandy Henderson, Founder & Owner

Sandy Henderson brings extensive experience in the custom flooring industry to Rug Rats Before founding the company, Sandy built a strong background working with businesses and organizations of all types, developing a keen understanding of how custom logo rugs can enhance spaces and reinforce branding.

Sandy’s hands-on approach means that when you work with Rug Rats you’re working directly with someone who understands every aspect of the custom rug creation process—from initial design considerations to material selection and production techniques. This expertise allows her to guide clients toward solutions that combine visual impact with practical durability.

As a business owner, Sandy values efficiency and clear communication. She personally ensures that every client inquiry receives a prompt response and every project gets the attention it deserves.

The Rug Rats Difference

At Rug Rats we’re not just another custom rug company. We’re your dedicated partners in creating floor coverings that make a statement. Our approach centers on three core principles:

  1. Personal Owner Involvement: When you work with Rug Rats you’ll communicate directly with Sandy throughout the entire process. No automated responses or customer service representatives reading from scripts—just straightforward, person-to-person service from someone who truly cares about your satisfaction.
  2. Exceptional Responsiveness: We understand that your time is valuable. That’s why we pride ourselves on responding to all inquiries within 24 hours—and often much faster. Need a quick quote or have an urgent question? Sandy and our team are here to help, with the kind of rapid response that larger competitors simply can’t match.
  3. Uncompromising Quality: Every custom logo rug we create is crafted with meticulous attention to detail. From color matching to durability testing, we ensure that your logo is faithfully reproduced in a custom rug that will withstand the test of time and traffic. Our extensive industry knowledge means we can recommend the perfect materials and construction methods for your specific needs.

Who We Serve

Our custom logo rugs can be found in a diverse range of environments across Virginia and beyond:

  • Businessesfrom small local shops to corporate headquarters
  • Educational institutions including K-12 schools, colleges, and universities
  • Religious organizations such as churches
  • Military facilities honoring service through custom military rugs from all the branches
  • Healthcare settings where cleanliness and durability are paramount
  • Hospitality venues seeking to enhance guest experiences
  • Government buildings requiring high standards and precise branding

Our Process

We’ve refined our process to ensure a smooth, stress-free experience from initial inquiry to final installation:

  1. Personal Consultation: Connect directly with Sandy to discuss your vision, requirements, and timeline.
  2. Custom Design Development: Our design team works closely with you to perfect your logo representation.
  3. Production with Care: Your rug is crafted using premium materials and techniques, with quality checks throughout manufacturing.
  4. Timely Delivery: We coordinate delivery directly to your location with tracking information provided every step of the way.
  5. Satisfaction Follow-Up: After your rug arrives, Sandy personally checks in to ensure your complete satisfaction.

Our Industry Expertise

With years of flooring industry experience, Rug Rats brings expertise that ensures your custom logo rug isn’t just beautiful—it’s practical for your specific environment. We understand:

  • Which materials perform best in high-traffic areas
  • How to achieve accurate color representation
  • Which backing systems provide the best stability
  • How to ensure safety in different environments
  • The most effective cleaning and maintenance approaches

This knowledge allows us to guide you toward choices that will provide lasting value and performance.

Our Commitment to You

When you choose Rug Rats for your custom logo rug needs, you’re not just getting a floor covering— you’re gaining a partner committed to helping you make the right impression. We believe that every interaction with our customers should reflect the same care and quality that goes into our products.

That’s why we offer:

  • Design assistance to help your logo translate perfectly to a rug format
  • Material recommendations based on your specific traffic and maintenance needs
  • Transparent pricing without hidden costs or last-minute add-ons
  • Ongoing support for care and maintenance of your investment

Virginia Proud

While we serve clients nationwide, our Virginia roots run deep. We’re proud to be part of the Commonwealth’s rich tradition of craftsmanship and hospitality.

Get in Touch

Ready to discuss your custom logo rug project? Contact Sandy today and experience the Rug Rats difference firsthand. From your first inquiry to the day your rug is installed, we’re committed to providing the personal, responsive service you deserve.

Contact Us

What Our Clients Say

“Working directly with Sandy made all the difference. Our questions were answered immediately, and the attention to detail in reproducing our complex logo was impressive.” – First Baptist Church, Richmond

“Rug Rats responded to our inquiry within hours and delivered a custom rug that exceeded our expectations. The personal service was outstanding throughout the process.” – Hampton Roads Regional Medical Center

“As a small business owner myself, I appreciate working with companies that offer a personal touch. Sandy and Rug Rats delivered exactly what we needed, precisely when they promised.” – McLean Consulting Group