Outdoor Mats

Beyond Branding: The Hidden Superpowers of Outdoor Logo Mats

Borghese Outdoor Front Door Mat

Make a Positive First Impression with Outdoor Logo Mats

Outdoor logo mats. They’re everywhere, right?

Businesses proudly display their logo, catch mud off your boots, and maybe even add a pop of color to your porch. But there’s more to these trusty floor guardians than meets the eye. Let’s delve into the often-overlooked superpowers of outdoor logo mats with stats and insights that’ll make you see them in a new light.



Superpower #1: Brand Guardian, But Budget Hero

Custom Outdoor Custom Logo matSure, everyone knows logo mats showcase your brand. But did you know they can actually save you money? Studies by the National Floor Safety Institute show that entrance mats can reduce tracked-in dirt and debris by up to 70%. That means less wear and tear on your floors and fewer costly cleanings. A study by the American Hotel & Lodging Association found that hotels with logo mats reported a 15% decrease in cleaning costs. Not bad for a welcome mat, right?



Superpower #2: The Accidental Safety Superhero

Waterhog Logo RugSlippery floors? Not on your watch, logo mat! Research by the National Safety Council reveals that 52% of slip-and-fall accidents happen in non-industrial settings, often due to wet or dirty floors. Outdoor logo mats with good scraping surfaces can reduce the risk of slips and falls by up to 50%, keeping your guests, customers, and even family safe. That’s a stat worth shouting about.



Superpower #3: Eco-Warrior in Disguise

Waterhog Inlay Entrance RugWho knew outdoor logo mats could be environmentally friendly? Turns out some are made from recycled materials like rubber or coconut fibers. A Carpet and Rug Institute study found that mats made from recycled materials can reduce the environmental impact of your business by up to 25%. Plus, logo mats, especially the Waterhog Logo Mats and SuperScrape Impressions, help trap dirt and debris before they enter waterways, keeping our planet cleaner.



Superpower #4: The Unexpected Marketing Powerhouse

DeWolfs Personalized MatThink logo mats are just for branding? Think again! A study by the American Marketing Association found that 70% of consumers form an opinion about a business based on the cleanliness of its entrance. A well-placed, eye-catching logo mat can be a subtle yet effective marketing tool, making a positive first impression that sticks.



Beyond the Basics: Unlocking the Hidden Potential in Outdoor Logo Mats

Now, let’s get interesting. Forget flat, boring mats. The future of custom outdoor floor mats is brimming with innovation. Imagine mats that:

  • Change the color or display messages depending on the weather or time of day.
  • Generate energy from footsteps to power building lights.
  • Double as interactive displays  for promotions or information.

The possibilities are endless!

So, the next time you step on an outdoor logo mat, remember it’s not just a branding tool. It’s a silent guardian of safety, budget, and the environment. And with a bit of innovation, it could become the next marketing frontier. Keep your eyes peeled, folks – the future of the humble outdoor logo mat is anything but flat.

Got a rug-tastic idea in mind? We’re always happy to hear from you at Rug Rats! Send us an email with any questions about creating your dream custom welcome mat, and we’ll get back to you in a flash. We have free quotes and art proofs for all our custom rug options!


About the author - Sandy Henderson

The author Sandy Henderson is owner of Rug Rats Fine Carpet and Rugs, a small town business with a national presence. Sandy was drawn to materials and design and wanted to explore how we can take charge of the beauty and happiness of our own homes. She earned a degree in Clothing and Textiles, from historic Longwood College (founded over two hundred years ago as a teachers’ college in Farmville, Virginia). Sandy now draws on her 36 years in the custom rug business to help clients all over the US with their custom & logo rug decisions.