5 Marketing Applications for Custom Rugs for Businesses

Porsche Logo Rug

Custom Rugs for Businesses Increase Brand Identity

Brand identity is integral to any marketing strategy. A custom rug for businesses is an opportunity to create a valuable first impression of a brand name.

When your brand is making a statement, an average logo mat won’t cut it. Instead, custom rug fabrication is what you’ll need.  Using high-quality commercial-grade carpet, a logo is transferred onto a template.  The template creates the logo on the carpet. Logo colors are printed on the field carpet. When needed, a Pantone color matching system helps match the logo colors.

Custom Printed Mats

State of Florida Custom Round Logo Mat

Advancements in technology now make custom logo rug fabrication affordable. A fair amount of handcrafting in this process is the real reason these rugs are so attractive. Another important benefit is the broad range of sizes available. Any size and shape carpet is possible for your business needs.


Top 5 marketing applications for Business Custom Rugs

Custom Rugs For Country Clubs

1. The corporate lobby is a perfect opportunity to showcase a corporate logo.  A high-quality custom logo rug expresses your business’s logo for this important space.  Your business can make a valuable first impression with its customers.

 2. With trade shows, your logos can be large or small based upon your booth size. Trade Shows are high-traffic events.  This is why companies choose to impress their visitors with creative booth designs.  The logo can either be inset or printed into the personalized carpet or as a separate custom printed area rug

 3. Consider special events to feature a custom logo rug for branding. A logo rug serves as a great entrance for award ceremonies or promotional events. These unique opportunities give brands a way to reflect their corporate identity 

4. Common areas are another great opportunity for logo rugs.  Beauty shops, convenience stores, or dentists have entrances to showcase their brand.  Custom logo rugs enhance the flooring for churches or real estate open houses.  The use of logo rugs for common areas help make a strong impression of your brand 

5. Wall hangings are another option for businesses to display their brand.  With this creative visual at eye level, a tapestry logo rug can be distinct!  These quality logo rugs also remain clean without foot traffic traveling over them.

Marketing your Custom Business Logo Rug

   The marketing applications for logo rugs can help your business’s brand.  It’s worth incorporating this as part of your marketing strategy.  Custom Logo rugs are perfect for corporate lobbies, trade shows, and common areas.  They’re also neat when used as wall hangings.
Jewerly Store Entrance Logo Rug

   Your brand can be in front of your customers in a convenient way that shows pride in your business and logo.  A creative way to share your brand is with a logo rug.  Your customers will enjoy the experience while your business enjoys brand awareness.

Cleaning Business Logo Rugs

Finally, any logo rug does need some care to keep them in top shape.  Carpets generally need maintenance, and custom rugs are no different.  It’s best to vacuum them as needed and have them professionally cleaned.  Tip: Spot cleaning will help keep custom logo rugs looking like new
Minimize Dirt with Walk Off Matting by Clean Link

Keller Williams Front Door Mat

Are you ready for the possibility of having a logo rug for your business? We’ve got you covered with our high-quality commercial-grade carpet.  Request a free quote at and we’ll be happy to help you.

Contact us with any remaining questions that you have on getting a custom rug for your business. Our experts will get back to you soon with design ideas, prices, and more. 

We look forward to hearing from you soon!



About Sandy Henderson

Sandy Henderson is owner of Rug Rats Fine Carpet and Rugs, a small town business with a national presence. Sandy was drawn to materials and design and wanted to explore how we can take charge of the beauty and happiness of our own homes. She earned a degree in Clothing and Textiles, from historic Longwood College (founded over two hundred years ago as a teachers’ college in Farmville, Virginia). Sandy now draws on her 30 years in the custom rug business to help clients all over the US with their custom & logo rug decisions.

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