5 Marketing Applications for Custom Rugs for Businesses

If you are a business owner, you are doubtless excited to start marketing your business, drawing in customers, and building your brand identity. Designing your business logo is one of the most exciting things about owning a new business. There are all types of products out there that can be made with your business logo on them for marketing purposes. You can get different kinds of decor for your business or office.
Business Commercial Floor Mats

These items are wonderful for catching the customer’s eye, bringing attention to your company values, helping build brand awareness and identity, and keeping your business looking colorful and stylish. One popular item for displaying logos is custom rugs for business. This guide covers how custom rungs can help build brand identity, what kinds of rugs and mats are available, how they are used, and how to care for them. Read on to learn more.

Custom Rugs for Businesses Increase Brand Identity
Keller Williams Custom Doormat

A custom rug is a great way to start marketing your business and building your brand identity. What exactly is a brand identity? In simple terms, your brand identity is what your company says about itself, your messaging, your values, and what you want your clients to feel about your company.

The messaging your put into the world reflects your brand identity. It’s a way to share with current and potential customers what is unique about your business and helps you stand out from your competitors. Branded items, such as custom logo rugs, are a great way to build your brand identity and share it with customers.

Brand identity is integral to any marketing strategy. A custom rug for businesses is an opportunity to create a valuable first impression of a brand name. The floors of your business are the perfect place to display your company’s brand identity. When a potential customer enters a company building, it’s impossible to miss a custom logo rug greeting them in the lobby.

A lovely custom rug with a clever logo design goes a long way toward giving you an advantage in marketing.

When your brand makes a statement, an average logo mat won’t cut it. Instead, custom rug fabrication is what you’ll need. Using high-quality commercial-grade carpet, a logo is transferred onto a template. The template creates the logo on the carpet. Logo colors are printed on the field carpet. When needed, a Pantone color matching system helps match the logo colors.

Custom Printed Mats
Custom Restaurant Entrance Logo Rug

There was a time when carpets, rugs, and mats were unattainable for many due to their high costs. Rugs were too expensive, especially custom rugs. Advancements in technology now make custom logo rug fabrication affordable. A fair amount of handcrafting in this process is why these rugs are so attractive. Another significant benefit is the broad range of sizes available. Any size and shape of carpet are possible for your business needs. With high-quality custom-printed rugs today, your dollar goes a long way.

Printed custom rugs and custom floor mats for business are much better than plain ones. With a custom rug or mat, you can create one that looks exactly as you want. It can be made in the size, shape, and colors you want and with your custom logo.

Custom logo mats and rugs are an excellent and cost-effective way to market your business. Unlike paper marketing items, such as posters, flyers, or brochures, custom logo rugs will last long. Also, with custom rugs, you have the added benefit of protecting the floors of your business, saving you money in the long run.

Top 5 marketing applications for Personalized Rugs
Commercial Entrance Mat

There are many different types of custom logo rugs and mats. There are large and small ones and indoor and outdoor ones. There are many ways to display them and many opportunities to use them to promote your business. You can use custom logo rugs in many places and business events. The following section explains five marketing applications for custom rugs for your business.

1. The corporate lobby is a perfect opportunity to showcase a corporate logo. A high-quality custom logo rug expresses your business’s logo for this important space. Your business can make a valuable first impression on its customers

2. With trade shows, your logos can be large or small based on your booth size. Trade Shows are high-traffic events. This is why companies choose to impress their visitors with creative booth designs. The logo can either be inset or printed into the personalized carpet or as a separate custom-printed area rug

3. Consider special events to feature a custom logo rug for branding. A logo rug is an excellent entrance for award ceremonies or promotional events. These unique opportunities give brands a way to reflect their corporate identity

4. Common areas are another excellent opportunity for logo rugs. Beauty shops, convenience stores, and dentists have entrances to showcase their brands. Custom logo rugs enhance the flooring for churches or real estate open houses. Using logo rugs for common areas helps make a strong impression of your brand

5. Wall hangings are another option for businesses to display their brand. With this creative visual at eye level, a tapestry logo rug can be distinct! These quality logo rugs also remain clean without foot traffic traveling over them.

What Kind of Business Can Benefit From Custom Rugs?

Custom rugs and mats are an excellent option for marketing purposes. Many different kinds of businesses can benefit from this kind of brand-building marketing. The following is a list of businesses and organizations that can benefit from custom logo rugs.

1. Practices such as dentists, doctors, or vets
2. All kinds of offices, including offices for architects, lawyers, and real estate         agents
3. Stores, like jewelry, hobby, home and garden, and many others
Beauty services businesses, such as hair or nail salons
4. Schools
5. Churches
6. Various non-profit organizations
7. Restaurants and specialty food stores

Marketing Your Custom Rug

Custom Rugs for Businesses

Golds Gym Entrance Logo Rug

Marketing applications for logo rugs can help your business’s brand. It’s worth incorporating this as part of your marketing strategy. Custom Logo rugs are perfect for corporate lobbies, trade shows, and common areas. They’re also neat when used as wall hangings.

Your brand logo is essential. It’s part of your brand image and identity. A good logo can make a great first impression and get your customers to view your company positively. An effective logo grabs your customer’s attention and helps make your business memorable and stand out from your competitors.

Having a great logo does no good if it isn’t displayed prominently. Your logo should be displayed in many places, including signs, banners, invoices, and your company website. It should also be displayed boldly in your place of business. The floors of your business are a great place to display your logo, especially in the front of your business, where every customer will notice it.

Your brand can be in front of your customers conveniently, showing pride in your business and logo. A creative way to share your brand is with a logo rug. Your customers will enjoy the experience while your business enjoys brand awareness.

Cleaning Business Logo Rugs

Finally, any logo rug does need some care to keep them in top shape. Carpets generally need maintenance, and custom rugs are no different. It’s best to vacuum them as needed and have them professionally cleaned. Thoroughly vacuum your business rugs and mats at least once per week, and have them professionally cleaned every three months, more in high-traffic areas.

Tip: Spot cleaning will help keep custom logo rugs looking like new. Follow these steps to spot-treat your custom logo rug:

Always clean up spills right away; stains are much harder to remove after they have set in
First, soak up as much liquid as possible with a towel
Mix a gentle soap or detergent with water in a spray bottle
Apply the solution to the stain, and blot gently with a cloth or sponge
Repeat as necessary until the stain is gone
Having your custom rugs and mats maintained and deep-cleaned regularly helps extend the rug’s life, making it an even more cost-effective marketing option.

Tip: Spot cleaning will help keep custom logo rugs looking like new
Minimize Dirt with Walk Off Matting by Clean Link

Custom Logo Rugs for Your Business
Custom Rugs for Businesses

Getting a custom logo rug or mat for your business is an effective and straightforward way to market your business to your customers. It helps increase brand awareness and identity and expresses your company messaging to your customers immediately as they enter your establishment. This method of marketing is very cost-effective and makes your business look stylish, as well.

At Rug Rats, our rugs are high-quality and well-made. Our beautiful custom logo rugs and mats are available in a wide variety of sizes, shapes, and colors and are entirely customizable to meet your needs.

Are you ready for the possibility of having a logo rug for your business? We’ve got you covered with our high-quality commercial-grade carpet. Request a free quote at, and we’ll be happy to help you.

Contact us with any questions about getting a custom rug for your business. Our experts will get back to you soon with design ideas, prices, and more.

We look forward to hearing from you soon!


About Sandy Henderson

Sandy Henderson is owner of Rug Rats Fine Carpet and Rugs, a small town business with a national presence. Sandy was drawn to materials and design and wanted to explore how we can take charge of the beauty and happiness of our own homes. She earned a degree in Clothing and Textiles, from historic Longwood College (founded over two hundred years ago as a teachers’ college in Farmville, Virginia). Sandy now draws on her 36 years in the custom rug business to help clients all over the US with their custom & logo rug decisions.

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