Why Custom Outdoor Mats Can Brand Your Business

There is no shortage of ways to brand your business.  It begins with the signage you post on your storefront or office building and extends to your company letterhead, the sign-off on professional emails, the graphics and logos on product packaging, and any promotional materials you create, such as office supplies, mugs, apparel, and other swag.

Have you ever considered taking a detour from the beaten path by branding your business with personalized custom outdoor mats or custom logo rugs featuring your company logo, product graphics, advertising images, or other branding materials?  Did you even know such a thing existed?

Custom Outdoor Mats

Custom Outdoor Rugs

Borghese Entrance Mat

At Rug Rats Fine Carpets and Rugs, we specialize in creating handcrafted, made-to-order outdoor area rugs, including those that are branded to meet the needs of your business.  Whether you’re interested in outfitting your office or retail store, you want to create promotional materials for valued clients, or you’d like to reward employees with a unique holiday gift, Rug Rats can deliver custom outdoor mats, area rugs, or runners you’re seeking.

Here are just a few good reasons to partner with our company to create custom outdoor rugs for the purpose of branding your business.


Retail Store or Office Décor

Einstein Bagels Custom Business Logo Rug

Einstein Bagels Custom Business Logo Rug

  • You’re going to decorate your retail store or office space somehow, so why not choose custom, branded outdoor area rugs as part of your décor instead of the ugly, generic mats most companies use, or worse, no welcome mats whatsoever?  Whether you opt to carry the look from indoors to out or you merely want employees and guests to be greeted by custom outdoor rugs featuring branded images, you’ll find that our outdoor rugs provide for both form and function.
  • From a utility standpoint, our custom outdoor mats stop visitors from tracking outside debris into your office or retail store.  If your entry features hard flooring, this can also help to prevent slip and fall accidents during inclement weather.
  • Aesthetically speaking, personalized outdoor mats are going to be far more attractive than dull, generic rugs that sport images unrelated to your business, for example.  This addition to your office or store can also provide subtle, psychological reinforcement of your brand message through the repetition of brand images throughout your professional space.

Unique Promotional Materials

Custom Golf Floor Mat

Custom Golf Floor Mat

  • Businesses create all kinds of materials intended to reward employees and loyal customers, raise brand awareness, and encourage patronage and referrals through freebies.  Branded promotional materials can also be sold through a company store if they prove popular.
  • Why choose custom outdoor rugs as promotional materials?  In a word, they are unique.  They are also a functional, beautiful, and eye-catching way to promote your business.
  • In addition to placing custom outdoor mats outside your own business facilities, you could use outdoor logo rug products for giveaways, use them to confer value status to your best clients or customers, and even create personalized outdoor mats for special employees or clients that feature your branding and their name, for example.  All can help to promote your brand in a unique way.

Quality Goods

American Collectors Logo Rug

American Collectors Logo Rug

  • There’s no denying that outdoor area rugs will cost you more than your average pens, pencils, totes, or other branded goods, which is why you’re not exactly going to hand them out at the average trade show or board meeting.  That said, there are times when your company needs to go the extra mile where branded materials are concerned.
  • You want to make a good impression on customers, clients, partners, investors, or others visiting your facilities for the first time.  Just like a home seller wants to create curb appeal with a neat lawn and a fresh façade, you can make the entrance to your retail store or office building more inviting with high-quality, custom outdoor mats from Rug Rats.
  • They also make excellent gifts for clients or employees that have been exceptionally valuable to your business.  Rewarding these individuals with quality personalized outdoor mats can help you to express how much you value their contributions to your success.

Competitive Pricing

When you decide that custom outdoor rugs are the right way to brand your business, either for personal or promotional use, Rug Rats Fine Carpets and Rugs can help you to plan and implement your designs in stunning, handcrafted excellence, and we offer exceptional customer service and competitive pricing to ensure satisfaction with every custom order.

Email Rug Rats today to get started on your custom outdoor mat.


About Sandy Henderson

Sandy Henderson is owner of Rug Rats Fine Carpet and Rugs, a small town business with a national presence. Sandy was drawn to materials and design and wanted to explore how we can take charge of the beauty and happiness of our own homes. She earned a degree in Clothing and Textiles, from historic Longwood College (founded over two hundred years ago as a teachers’ college in Farmville, Virginia). Sandy now draws on her 36 years in the custom rug business to help clients all over the US with their custom & logo rug decisions.

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