Are you looking for the perfect logo rug for your dealership? Read here for seven reasons your dealership showroom needs a branded logo rug.
Car Dealership Branded Logo Rugs
Have you noticed that Corvette sales have spiked by 4% since 2022 by 34,510 units? This is just one example, but it's a chance to capitalize on the types of cars you sell. Dealerships will likely see a significant amount of their earnings coming from how they 'dress' their showrooms and from the experiences they give their customers.
These are why you need a car dealership branded logo rug, such as one with a Corvette logo, if you specialize in a specific type of car.
Regardless of age, car buyers want an experience with their purchase and are paying for that inclusive feeling. You have the advantage of marketing to the older crowd and younger crowds. You can easily pitch used car options to both groups with the proper branding surrounding your merchandise.
Custom floor mats that enhance the look of top market vehicles won't only help bring in sales but could also help secure potential car owners that come to your dealership for maintenance or future purchases.
1. A Corvette Logo
for Example, Highlights Your Expertise With That Model
Customers trust specialists. If your showroom features a specific model car, show that. For example, a Corvette logo being featured in your dealership means that you source those vehicles with intention.
This targets sports car enthusiasts and makes them feel like they are part of a community. Leverage that to increase customer trust, sales, and retention.
2. It's a Versatile Marketing Tool
Did you know that 14% of businesses fail simply because of poor marketing and not listening to their customers? It takes more than internet ads, flyers, and commercials.
Once you get them in the door of your showroom, you need to keep them there with a welcoming atmosphere. You can do this with simple decor, like custom rugs, and featuring the specific logo that best applies to your dealership.
3. A Chance to Promote Word-Of-Mouth Marketing
Word-of-mouth marketing is one of the book's oldest forms of marketing and general advertising. You can indirectly promote word-of-mouth marketing by having custom decor pieces in your dealership.
This form of marketing isn't only valuable to you but can also be meaningful to customers. The reason why is that it gives potential buyers additional trust factors. Hearing good reviews from a friend or family member will hold more weight than just from your website or sales team.
People want a good experience when making large purchases, especially for something new. Overall, keep in mind that buyers are persuaded into making purchases more based on what they hear from others versus a sales specialist alone.
4. Simple Way to Help With Better Space Coordination
A vehicle dealership is often a sizeable open-concept space. Having car dealership decorations, such as customized model rugs, can enhance your collection's look and create the illusion of differentiation between different areas. Custom logo rugs are an inexpensive and rewarding way to do this and can help break up space without needing any walls.
5. It's All in the Brand Association
Brand Association is essential for every industry, especially the car industry. When customers can recall your brand quickly, this is considered a brand association. There are simple ways to develop tactics that drive customers toward this.
Being very intentional with your interior design and even having custom rugs to represent the types of cars you sell and feature can do this. A forgettable brand differs from what you want, and it's hard to combat that with the correct tactic.
6. First Impressions Are Everything
You have between 7 and 10 seconds to make a first impression on a potential buyer, so you must make that chance count. People often look 10 to 20 feet ahead of them as they walk, so your time to make a first impression could slightly deplete if they have good eyesight.
You want to give that customer something to hook on to visually before you even say a word. If they are there to buy a particular type of care, you are sealing their thoughts from connecting with something like one of your showroom rugs.
7. You Can Leverage Human Emotion
Interior design is a science of emotions and human behavior. If you have familiarity with your market and what people want so that you can combine the two, you'd be surprised what you could see as a return on your investment.
You probably know the saying, “The customer is always right”. This might not directly translate into car sales, but it can in a different way.
Customers want to see and feel specific things when they are about to make a big purchase, and what they expect should become your new policy. 71% of consumers expect companies to provide customized interactions; when you do, you're more likely to get and keep their attention.
It's Not Difficult to Establish Yourself as a Top Choice in Your Area
Establishing yourself as a top-pick car dealership in your area is easy if you utilize the proper methods. For example, a custom rug featuring certain logos, like a Corvette logo, symbolizes your specialty. This can resonate well with multiple car enthusiasts and different groups of buyers, making them easier to reach.