Why Custom Floor Mats are Good for Your Floors
Do you want a cost-effective, practical way to welcome customers to your business? Would you like to advertise your products and services while doing this?
Have you ever thought of using the space where your customers walk to do this?
You can display your logo and company colors on custom floor mats.
What Are Custom Floor Mats?
Custom floor mats are conventional welcome mats used as an advertising platform. These customizable floor mats are durable, commercial-grade mats that cater to high-traffic areas.
Custom floor mats have become ideal for showcasing a company’s brand. They are the first thing a customer sees upon entering a business.
Think Beyond the Welcome with a Custom Floor Mat
The great thing about customized rugs is that they are not limited to a custom door mat or an entryway rug.
Customized mats can be manufactured for any space, shape, or size. Place them strategically throughout your business, including conference rooms, staircases, or waiting areas, to ensure your customers know what business or services you offer.
The sky is the limit, as their design is not limited to a company logo. Display your company colors, mission, vision, or values. It’s also a great way to advertise promotions or reinforce service offerings. offer a variety of alternatives: area rugs, shaped area rugs, and indoor and outdoor options.
A Custom Floor Mat for Every Business
There’s a customizable floor mat for you, regardless of your business. Every business can benefit from additional advertising, and custom floor mats can be placed in almost any company.
You can customize them to suit any business and any location or area. These customizable floor mats can be used at churches, universities, hospitals, schools, real estate businesses, or even the military.
Companies can also use them for special occasions, including milestone anniversaries, significant holidays, or seasonal promotions.
Make Your Brand Stand Out
No matter the design of your custom floor mats or where you place them, one thing is sure – they are a great way to showcase your brand.
Branding plays a vital role in every company’s marketing strategy. Your branding should be memorable and leave a lasting impression on your customers.
It is important because your brand is crucial to your company’s story. It is how customers recognize you – your logo and the colors associated with your brand.
A good brand delivers the company’s message. Your brand becomes synonymous with particular values, products, and services that will increase customer loyalty and trust.
It represents you and your company’s promise to customers. This helps define your company type and distinguishes you from your competitors.
People are likelier to do business with a company they know and trust. They eventually become emotionally invested in your brand, which helps to increase your market share. And, of course, customers recommend brands they love to others.
Even your employees benefit because an effective brand strategy gets them excited about your brand. It gives them direction and encourages them to promote the brand and live the company’s values effectively. As brand recognition and customer satisfaction increase, they will be even more motivated to meet your company’s goals.
This is why your brand strategies must be integrated at every point of public contact throughout your company. It should explain who you are, your products and services, and why they’re valuable.
Using custom floor mats as part of your branding strategy is a great way to remind customers of this at every step of their purchasing journey. Repeating your company’s message creates familiarity with your brand.
Custom Insurance Office Floor Mat
Custom floor mats can display your slogan and reinforce your value proposition. The more customers identify with you through your brand, the more they emotionally connect with your value proposition.
Custom door mats can be impactful and attractive advertising. Research has shown that 90% of information transmitted to the brain is visual. So why not leave a lasting impression on your customers?
The great thing is that brand recognition/awareness is only one of the many benefits of using custom floor mats. Here are a few more.
The Benefits of Custom Floor Mats
Traditional floor mats are a practical way to keep any area in a home or business clean. Who wouldn’t appreciate that? Add customization to that equation, and you have many new benefits that make it hard not to invest in them. Here are some of the main benefits:
Brand Recognition
One of the significant benefits of custom floor mats is brand awareness. Custom floor mats provide an unconventional but practical way to advertise your company in a very noticeable, unexpected place—the floor of your business. Your message is at your customers’ feet.
Your message/logo is the first thing that welcomes your customers. The durability of these high-quality floor mats ensures they are a continuous reminder every time a client enters your business place.
Cost-Effective Advertising
It’s more cost-effective than some of the conventional advertising methods. High-quality, durable custom mats also last longer than other marketing collateral, such as posters and signage. It pays for itself over a short period.
It’s also a great way to say ‘Welcome!’ whenever a customer enters your establishment.
Increased Sales
According to the Point of Purchase Agency Institute (POPAI), there was a 10% to 13% increase in sales for products promoted with floor graphics and mats.
Ironically, the unconventional location of the advertising makes it stand out in a customer’s mind. Every time a customer enters your business, the constant reminder keeps your brand in mind when a customer is ready to purchase your product or service.
Dual Purpose
Using mats to advertise is a practical option that serves a dual purpose. Not only is your brand displayed, but your floors remain relatively clean.
Custom mats also lessen the wear and tear on your flooring and save you money in the long run.
Clean floors also lessen the chance of accidents during inclement weather. Mats are also made to be slip-resistant to safeguard against slips and falls. Keep your workplace clean with a Two Mat system.
A Welcome for Any Occasion
Use custom floor mats for any occasion and in any business area. Let your brand colors stand out throughout your office space by using area rugs at various locations. Even have them cut to the shape of your logo to stand out. Custom-shaped mats are aesthetically pleasing. Take advantage of this unique focal point by showcasing your promotions, seasonal greetings, or motivational company messages.
Custom Floor Mats are Low-maintenance
Easily revamp your logo or company message every time your rugs are cleaned. Logo mats are easy to clean, and many manufacturers also offer this service.
You can also ensure no downtime by ordering replacements on hand when your rug is being cleaned. Remember, they’re a cost-effective solution that eventually pays for itself.
You really can’t go wrong trying a custom floor mat. The benefits make it an ideal advertising option for any business.
A Promotional Alternative
The Beauty Shop Custom Welcome Mat
There are many benefits of placing custom logo mats in your business. They look great and are hard to miss.
Using them as a promotional alternative can also help your business stand out. Why not give your clients something other than the predictable branded polo shirt to show their appreciation?
Companies with avid supporters, like churches, colleges, car dealerships, and schools, can offer small, branded welcome or logo-shaped mats instead of the run-of-the-mill branded cap, mug, or calendar.
Members of your congregation, alumni, and car aficionados will certainly remember!
Even More Value From Your Custom Floor
Mat
The company’s prices should be competitive, as there are many suppliers in the market. Many companies offer FREE quotes, so you can know the cost before you purchase. It is also a great way to compare shops.
Good news! At Rug Rats Fine Carpets and Rugs, we offer all of the above, including direct access to the owner and handcrafted rugs that can be customized for your business. Contact us for your custom rugs and logo mats today!
