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How to Clean & Maintain Custom Logo Rugs, Mats & Carpets?
For more than 35 years, the question we hear most at Rug Rats is how to keep custom logo rugs, entrance mats, and carpets looking their best. The short version: vacuum regularly, blot spills quickly with mild soap and water, hose off outdoor mats, let everything dry fully, and skip harsh chemicals and machine washing so the printed logo and backing stay sharp. Below is a complete guide — routine care, deep cleaning by mat style, stain and pet-stain removal, and how to keep your colors bright for years.
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Get a free custom quote →Routine care
- Vacuum high-traffic mats and rugs frequently — daily for busy entrances.
- Shake out or sweep smaller mats to remove loose dirt and grit, which grinds down fibers over time.
- Hose or shake off outdoor mats so dirt isn’t tracked deeper into the pile.
How to clean spills and stains
- Blot spills with a clean cloth — don’t rub, which pushes the stain into the fibers.
- Clean with a mild soap-and-warm-water solution, then rinse lightly and blot dry.
- Avoid bleach and harsh solvents, which can fade the logo and weaken the backing.
- Always test any cleaning solution on a small, hidden area first.
Pet stains and odor — Sandy's natural method
For pet accidents and tough spots, here’s the natural method we’ve used for years in our own workroom and store:
Blot up the mess, then saturate the spot with white vinegar and sprinkle on baking soda — it will fizz as it lifts and deodorizes. Cover it with a dish or plate, let it dry a day or two, then sweep up and vacuum. Works on older stains too.
Other natural options:
- DIY spot remover: 1 tsp Dawn dish soap + 3–4 tablespoons hydrogen peroxide + a couple tablespoons baking soda. Scrub in with a brush.
- DIY degreaser: 4 tablespoons salt + 1 tablespoon rubbing alcohol mixed into a paste; rub in the direction of the nap, let dry, and vacuum.
- Lingering odor: sprinkle baking soda, let it sit a few hours or overnight, then vacuum — or use an enzymatic cleaner made for pet odors.
Prefer store-bought? Woolite OxyClean and Capture both work well. Skip bleach and ammonia.
Deep cleaning by mat style
- WaterHog Impressions: vacuum for routine care; for heavy soiling, hose off and hang or lay flat to dry. They absorb up to 1.5 gallons of water per square yard and dry quickly.
- SuperScrape Impressions: built for outdoor and high traffic; hose off mud and debris. Resists sunlight, oil, and chemicals.
- Piazza indoor & outdoor rugs (→ link to Piazza product page): solution-dyed and virtually stainproof; vacuum and spot-clean, and hose off if used outdoors.
- DigiPrint HD & Prestige (→ link to DigiPrint HD and Prestige product pages) (indoor): vacuum and spot-clean only; keep indoors and avoid saturating the printed surface.
- Custom logo area rugs (→ /custom-rugs): vacuum and spot-clean; for a deep clean, use a carpet extractor or professional rug cleaning.
Shop our heavy-duty commercial mats
Built for high-traffic entrances, rubber-backed for safety, made to order with your logo. Browse the full lineup of commercial entrance mats and logo rugs.
Browse commercial floor mats →Two-mat system
The easiest way to keep floors clean is a two-mat system: an outdoor scraper mat to knock off mud and grit, plus an indoor mat to absorb moisture. Used together, the two-mat system can trap up to 85% of dirt before it reaches your floors.
What to avoid
- Machine-washing large commercial mats — it can damage the print and rubber backing.
- Bleach, harsh solvents, and high-heat drying.
- Returning a mat to the floor while still damp, which can trap moisture underneath.
Keeping colors bright & restoring a faded mat
Our outdoor mats use UV-resistant, solution-dyed colors that resist fading. Most mats that look dull are simply holding built-up dirt — a thorough cleaning often restores the look. After years of heavy outdoor wear, a fresh reorder is the best fix, and we keep your design on file.
Time to replace? We keep your design on file.
Quick reorders are easy — your original artwork stays with us, so a fresh mat for your business or facility ships fast. No re-uploading, no setup fees.
Request a quick reorder →Frequently Asked Questions
How do I clean a custom logo mat?
How do you clean a commercial entrance mat?
Can you wash entrance mats?
You can hose down and spot-clean most entrance mats, but avoid machine-washing large commercial mats — it can damage the print and the rubber backing. Shake out or vacuum smaller mats, hose off heavier dirt, and skip harsh chemicals and high heat.
How do you get pet stains out of a rug or carpet?
How do I restore a faded entrance mat?
How often should I clean my logo mat?
Ready to design a custom mat for your business?
Send us your logo and we'll send a free 24-hour digital proof. No minimums, no setup fees, made to order in the USA since 1987.
Get a free custom quote →About the author - Sandy Pharr
Sandy Pharr is the founder and owner of Rug Rats Inc., a WBENC-Certified and WOSB-certified woman-owned custom logo rug company based in Virginia Beach, Virginia. Since 1987, Rug Rats has supplied USA-made custom logo mats and branded entrance rugs to businesses, schools, military installations, and government facilities nationwide. View all posts by Sandy Pharr →