Step Up Your Brand: The Power of Logo Area Rugs
We’ve all heard the phrase, “Put your money where your mouth is,” but entrepreneurs have a new option with logo area rugs: put your brand where your feet are. Custom logo area rugs put your image on the ground floor for your customers. Here are four good reasons to make logo area rugs a part of your business.
The Benefits of Logo Area Rugs
Think of logo area rugs as an additional component of your branding strategy. Here are some compelling reasons they may be right for your business:
- Enhanced Brand Recognition: A custom logo mat reinforces your brand messaging and ensures the first thing someone sees upon entering your establishment is your visual identity. Subtle but powerful, the constant exposure helps keep your brand top-of-mind.
- Elevated Professionalism: A custom logo rug demonstrates your company’s dedication to a well-polished, professional image. This can improve perceptions, especially for new clients or potential investors.
- Interior Design Boost: Rugs create warmth and soften the feel of any space. A logo rug with the right colors and design becomes a seamless design element within your decor.
- Safety and Protection Logo rugs trap dirt and provide increased traction to prevent entryway slips and falls. They also help protect existing flooring from wear and tear.
Different Types of Logo Area Rugs
Choosing the right logo area rug type involves the intended location and usage:
- Indoor logo rugs: Logo rugs are ideal for reception areas, lobbies, retail spaces, and trade show booths. Look for a shorter pile with durable, fade-resistant material for moderate to high-traffic areas, such as Prestige Logo Mats and Digiprint HD Mats.
- Outdoor logo rugs: Designed for heavy use and exposure to the elements, outdoor rugs typically have UV protection to minimize fading and heavier construction. These are fantastic for outdoor patios, building entrances, or busy storefronts like Waterhog Impressions and SuperScrape Impressions.
- Logo mats: Often made with rubber or a shorter pile to maximize dirt trapping, logo mats are great for keeping entries clean and safe while still making a branding statement. Keep your workplace clean with a two-mat system.
Proper care will retain your rug’s vibrancy and professionalism for years.
To prolong your rug’s life:
- Spot cleaning: Immediately clean spills to prevent them from setting in.
- Vacuuming: Regular vacuuming keeps debris from becoming embedded in the rug fibers.
- Professional cleaning: Occasionally, use a professional rug cleaning company to remove deeper-set dirt and restore the rug’s original look.
- See our Rug Cleaning Instructions
Put Your Best Foot Forward with a Logo Area Rug
A custom logo rug is a simple but remarkably effective branding tool. With thoughtful design and the right placement, a custom logo mat elevates your space, strengthens brand recognition, and ensures you’re always putting your best foot forward.
The process is simple! Just send us a high-resolution digital image of your custom logo or design, along with the size, and we will send you a quote within one business day. We can also send over free samples so you can get an idea of how the colors will look. Not sure exactly what you want? We can help! Browse design ideas via our search tool. Request your free custom rug quote online here!
